I’m a Content Marketing Strategist with a unique mix of a Bachelor’s in Architecture and a Master’s in Strategic Communication.
My architecture background trained me to research deeply, think in systems, and plan every detail before execution, while my communication degree sharpened my storytelling and audience-first mindset.
Colleagues describe me as highly organized and reliable under deadlines, and that blend of structure and story is what helps me turn complex ideas into clear, effective campaigns.
What I Do
I create content strategies that start with clear pillars and customer insight, then turn them into campaigns across social, blogs, email, press releases, and technical content. At Beaumont Technologies in Erie, Pennsylvania, I partner with cross-functional teams (education, sales, and engineering) and navigate a strict review and approval process to deliver content that reflects our brand voice and drives measurable results.
In my current role, I've tripled LinkedIn organic reach from 4,800 to 14,000/month (+189%), increased engagement by 160%, and drove a uplift in website traffic through 4-6 monthly blog posts and 20+ content deliverables. I use HubSpot to plan, schedule, and manage content 2 months in advance, ensuring consistent publishing and freeing up time to focus on high-impact campaigns that support our top marketing qualified leads (MQLs) each quarter.
Through data-driven storytelling and consistent execution, I've earned the respect and trust of colleagues and executives by simplifying complex plastics manufacturing concepts into compelling stories that connect with our audience. Our team operates on HAG principles -Humble, Attentive, Grateful, which means I'm always learning, take full ownership of my work, and show up present for my teammates. This culture of trust and collaboration is what allows me to deliver consistently strong results.
Let's Connect
I'm always up for a conversation—whether it's about work, content marketing ideas, or just connecting. Feel free to reach out anytime.