The buyer journey used to start on your website. In 2026, it mostly starts somewhere you can't see. Here are four B2B marketing trends worth paying attention to, and what they mean for how we work.
Writings
I'm still working my way through Creative Writing: The Craft of Plot by Brando Skyhorse at Wesleyan University, and the further I go, the more I realize this course isn't just teaching me how to write fiction. It's teaching me how to write, full
I recently enrolled in Creative Writing: The Craft of Plot, a Coursera course taught by Brando Skyhorse through Wesleyan University. As a content marketing specialist, I wasn't sure what a fiction-writing course would teach me about my day-to-day work. Two classes in, I'm starting to see
When you build a marketing strategy, your success depends on how well you understand your customer. You cannot market effectively to a blank wall. To get a clear picture of who is buying from you, marketing professionals rely on two distinct types of data. These are quantitative data and qualitative
Changing a corporate identity can be a complex task. There is often internal resistance and a fear of losing customer recognition. However, a rebrand is rarely just a cosmetic design update. It is a calculated business maneuver. When a company alters a visual identity, it usually signals a deeper structural
Background and Strategy In September 2023, Johnson & Johnson updated its visual identity for the first time in over 130 years. The company retired its long-standing cursive signature in favor of a modern sans-serif wordmark. This visual change coincided with a structural business shift where the company spun off its
Press Release: AIM Institute Expands into Latin America and Launches New Plastics Technology Certificate Program
AIM Institute Launches Spanish-Language Courses, Bringing World-Class Education & Training to Latin America - American Injection Molding Institute (AIM)FOR IMMEDIATE RELEASE Erie, PA – Thursday, August 14 – The American Injection Molding (AIM) Institute, a leader in injection molding education, is excited to announce its expansion into Latin America. “This strategic
Abstract This review explores Cultivation Theory, a seminal framework developed by George Gerbner and his colleagues in the 1960s and 1970s, which examines the long-term effects of television exposure on individuals' perceptions of social reality. The review begins by outlining the critical elements of Cultivation Theory, including television exposure,
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