I'm still working my way through Creative Writing: The Craft of Plot by Brando Skyhorse at Wesleyan University, and the further I go, the more I realize this course isn't just teaching me how to write fiction. It's teaching me how to write, full
Nora Ganzil
As a Content Marketing Strategist, I am excited to share my creative projects, writing, campaign plans, and digital & print designs with you.
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I recently enrolled in Creative Writing: The Craft of Plot, a Coursera course taught by Brando Skyhorse through Wesleyan University. As a content marketing specialist, I wasn't sure what a fiction-writing course would teach me about my day-to-day work. Two classes in, I'm starting to see
When you build a marketing strategy, your success depends on how well you understand your customer. You cannot market effectively to a blank wall. To get a clear picture of who is buying from you, marketing professionals rely on two distinct types of data. These are quantitative data and qualitative
Changing a corporate identity can be a complex task. There is often internal resistance and a fear of losing customer recognition. However, a rebrand is rarely just a cosmetic design update. It is a calculated business maneuver. When a company alters a visual identity, it usually signals a deeper structural
Background and Strategy In September 2023, Johnson & Johnson updated its visual identity for the first time in over 130 years. The company retired its long-standing cursive signature in favor of a modern sans-serif wordmark. This visual change coincided with a structural business shift where the company spun off its
Projects
Instagram Marketing for Local Restaurant
November 16, 2025
https://www.instagram.com/ff_pokebowl_peachst/reels/ Situation When I created the F&F Poke Bowl & Ramen (Peach St) account, the restaurant had zero Instagram presence in an increasingly digital-first food industry. The local poke and ramen spot had no social media visibility, was generating approximately $2,
AIM Institute Spanish-Language Launch Campaign
November 10, 2025
Challenge We launched AIM Institute's first Spanish-language Injection Molding course in Latin America. The goal was to build awareness in a new region and achieve full enrollment. Entering an unfamiliar market with no existing audience made this particularly challenging. Approach * Led region-specific marketing research: studied audience needs and
Print Media Design: MoldFlow User Group Meeting 2025
November 9, 2025
Half-Page Ad: Plastics Business Magazine (Q3 2025 Issue) – MoldFlow User Group Meeting 2025 Plastics Business Issue 3 2025 Page 50 Challenge I needed to create a high-impact half-page print advertisement to promote the MoldFlow User Group Meeting 2025 conference to driving awareness and attendance among plastics industry professionals. Approach * Designed