Challenge

We launched AIM Institute's first Spanish-language Injection Molding course in Latin America. The goal was to build awareness in a new region and achieve full enrollment. Entering an unfamiliar market with no existing audience made this particularly challenging.

Approach

  • Led region-specific marketing research: studied audience needs and educational gaps in Latin America and Mexico
  • Developed strategic target personas for messaging and campaign targeting
  • Built and launched a multi-channel campaign (LinkedIn, press releases, custom landing page, magazine ad, emails)
  • Managed content calendar, publishing schedule, and message alignment across platforms

Results

  • Achieved full enrollment for the first Spanish-language course within 3 months
  • LinkedIn campaigns drove 18,735+ impressions, 650+ engagements, up to 7% engagement rate, 5.3% CTR, and 509+ clicks
  • Established AIM as a world-class training and education institute in a new market

Sample Work

Press release – AIM Institute Latin America Expansion

AIM Institute Launches Spanish-Language Courses, Bringing World-Class Education & Training to Latin America - American Injection Molding Institute (AIM)
FOR IMMEDIATE RELEASE Erie, PA – Thursday, August 14 – The American Injection Molding (AIM) Institute, a leader in injection molding education, is excited to announce its expansion into Latin America. “This strategic move will provide the institute’s renowned education …
American Injection Molding Institute (AIM)Nora Ganzil

Crafted and distributed the official press release announcing AIM Institute’s strategic initiative to expand its renowned injection molding education into Latin America. Highlighted the launch of Spanish-language courses, targeting regional professionals and driving increased brand recognition and new enrollments.

Magazine Ad – Inaugural Latin America Injection Molding Course

Designed a half-page print ad for AIM Institute’s inaugural Injection Molding course launch in Querétaro, Mexico. The ad targeted Latin American plastics professionals and emphasized AIM’s expertise, with clear calls to action for registration. Messaging highlighted the unique education-based approach and the course’s value for career advancement.

This print campaign supported brand-building and drove interest at industry events and in professional publications, reinforcing AIM Institute’s leadership in technical molding education.

LinkedIn Post #1 – Social Media Announcement Campaign

Created and published a LinkedIn campaign post amplifying AIM Institute’s Latin America initiative. The post achieved:

  • 18,743 impressions
  • 650 engagements (3.47% engagement rate)
  • 509 clicks (2.72% CTR)
  • 121 reactions, 9 comments, 7 reposts

LinkedIn Post #2 – Instructor Introduction & Course Promotion

Developed and published a LinkedIn post introducing Daniel Lopez, AIM Institute’s lead instructor for new Spanish-language courses in Latin America. The post outlined course highlights, instructor experience, and event details to engage followers.

  • 9,454 impressions
  • 661 engagements (6.99% engagement rate)
  • 498 clicks (5.27% CTR)
  • 152 reactions, 5 comments, 6 reposts

This post successfully built awareness and drove interest for the upcoming course, leveraging instructor expertise and clear course value to maximize engagement.

LinkedIn Post #3 – Inaugural Latin America Course Campaign

The post showcased AIM’s education-focused, research-driven methodology and introduced the unique Flow Grouping approach for process troubleshooting. Messaging underscored AIM’s commitment to critical thinking, up-to-date curriculum, and advanced career development for plastics professionals.

  • 1,666 video views
  • 2,168 impressions
  • 135 engagements (6.23% engagement rate)
  • 76 clicks (3.51% CTR)
  • 49 reactions

This campaign increased visibility among our target audiences, built course interest, and strengthened AIM Institute’s reputation.