I needed to create a high-impact half-page print advertisement to promote the MoldFlow User Group Meeting 2025 conference to driving awareness and attendance among plastics industry professionals.
Approach
Designed a professional half-page ad optimized for print specifications in Plastics Business Magazine.
Incorporated event branding, key messaging, and clear call-to-action elements to encourage conference registration.
Ensured design aligned with Beaumont's visual identity and the MoldFlow User Group Meeting's overall marketing campaign.
Delivered print-ready PDF file meeting magazine publication standards for the Q3 2025 issue.
Results
Successfully placed advertisement in a high-visibility industry publication, reaching target audience of plastics manufacturing and injection molding professionals.
Reinforced Beaumont's leadership in the plastics industry and strengthened event promotion efforts.
Contributed to overall event marketing strategy alongside digital campaigns and social media outreach.
Next Projects
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https://www.instagram.com/ff_pokebowl_peachst/reels/
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When I created the F&F Poke Bowl & Ramen (Peach St) account, the restaurant had zero Instagram presence in an increasingly digital-first food industry. The local poke and ramen spot had no social media visibility, was generating approximately $2,
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Challenge
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Approach
* Led region-specific marketing research: studied audience needs and
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Elevating Simulation Accuracy Through Gold-Level Material Characterization
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I needed to educate our target audience on why precise material characterization and data fitting are critical for Autodesk® Moldflow® simulations. The challenge was breaking down a complex technical topic and making it compelling enough that plastics professionals would understand its importance.
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