The buyer journey used to start on your website. In 2026, it mostly starts somewhere you can't see. Here are four B2B marketing trends worth paying attention to, and what they mean for how we work.
Nora Ganzil
23 posts
I'm still working my way through Creative Writing: The Craft of Plot by Brando Skyhorse at Wesleyan University, and the further I go, the more I realize this course isn't just teaching me how to write fiction. It's teaching me how to write, full
I recently enrolled in Creative Writing: The Craft of Plot, a Coursera course taught by Brando Skyhorse through Wesleyan University. As a content marketing specialist, I wasn't sure what a fiction-writing course would teach me about my day-to-day work. Two classes in, I'm starting to see
When you build a marketing strategy, your success depends on how well you understand your customer. You cannot market effectively to a blank wall. To get a clear picture of who is buying from you, marketing professionals rely on two distinct types of data. These are quantitative data and qualitative
Changing a corporate identity can be a complex task. There is often internal resistance and a fear of losing customer recognition. However, a rebrand is rarely just a cosmetic design update. It is a calculated business maneuver. When a company alters a visual identity, it usually signals a deeper structural
Background and Strategy In September 2023, Johnson & Johnson updated its visual identity for the first time in over 130 years. The company retired its long-standing cursive signature in favor of a modern sans-serif wordmark. This visual change coincided with a structural business shift where the company spun off its
Press Release: AIM Institute Expands into Latin America and Launches New Plastics Technology Certificate Program
AIM Institute Launches Spanish-Language Courses, Bringing World-Class Education & Training to Latin America - American Injection Molding Institute (AIM)FOR IMMEDIATE RELEASE Erie, PA – Thursday, August 14 – The American Injection Molding (AIM) Institute, a leader in injection molding education, is excited to announce its expansion into Latin America. “This strategic
Abstract This review explores Cultivation Theory, a seminal framework developed by George Gerbner and his colleagues in the 1960s and 1970s, which examines the long-term effects of television exposure on individuals' perceptions of social reality. The review begins by outlining the critical elements of Cultivation Theory, including television exposure,
Projects
Instagram Marketing for Local Restaurant
November 16, 2025
https://www.instagram.com/ff_pokebowl_peachst/reels/ Situation When I created the F&F Poke Bowl & Ramen (Peach St) account, the restaurant had zero Instagram presence in an increasingly digital-first food industry. The local poke and ramen spot had no social media visibility, was generating approximately $2,
AIM Institute Spanish-Language Launch Campaign
November 10, 2025
Challenge We launched AIM Institute's first Spanish-language Injection Molding course in Latin America. The goal was to build awareness in a new region and achieve full enrollment. Entering an unfamiliar market with no existing audience made this particularly challenging. Approach * Led region-specific marketing research: studied audience needs and
Print Media Design: MoldFlow User Group Meeting 2025
November 9, 2025
Half-Page Ad: Plastics Business Magazine (Q3 2025 Issue) – MoldFlow User Group Meeting 2025 Plastics Business Issue 3 2025 Page 50 Challenge I needed to create a high-impact half-page print advertisement to promote the MoldFlow User Group Meeting 2025 conference to driving awareness and attendance among plastics industry professionals. Approach * Designed
Print Media Design: BAP Mission Statement & Quality Policy Signage
November 9, 2025
Challenge The challenge was making the company's Mission Statement and Quality Policy accessible and visible throughout the facility. I needed to design professional signage that would communicate this information clearly across multiple key areas, so both employees and visitors could see and understand the company's values
Technical Content & Storyboarding
November 9, 2025
Elevating Simulation Accuracy Through Gold-Level Material Characterization Challenge I needed to educate our target audience on why precise material characterization and data fitting are critical for Autodesk® Moldflow® simulations. The challenge was breaking down a complex technical topic and making it compelling enough that plastics professionals would understand its importance.
Blog Post & Technical Content: Navigating the Future of Medical Molding
November 9, 2025
Challenge I was tasked with establishing Beaumont Advanced Processing as a thought leader in medical injection molding. The challenge was sharing expert insights on emerging technologies, material advancements, and quality standards that would position BAP as a trusted voice in the industry. Approach * Authored a comprehensive blog post based on
Strategic Partnership: Expanding AIM Institute's Reach with Polymer Systems Solutions
November 9, 2025
New Strategic Partnership: Polymer Systems Solutions to Champion the AIM Institute Education & Training in PA, NY, Eastern OH, and West Virginia! %%sep%We’re proud to announce the success of Beaumont’s inaugural Moldflow User Group Summit, held at the Manufacturer & Business Association in Erie, PA, on October
Strategic Partnership: ARBURG ALLROUNDER 370 E Machine Launch at AIM Institute
November 9, 2025
Challenge I needed to announce the AIM Institute's new ARBURG ALLROUNDER 370 E GOLDEN ELECTRIC injection molding machine while showcasing the AIM-ARBURG partnership and our commitment to hands-on student training with cutting-edge equipment. Approach * Collaborated with Maria Sanchez, Marketing Manager at ARBURG, Inc., to co-develop messaging that highlighted
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