Whether you are standing at the very start, wanting to build a personal brand and having no idea where to put your hands, or you already post and you want more reach, more opportunities, more rooms you get invited into, this one is for you. Last time, I shared the
Nora Ganzil
27 posts
Most marketing fails not because the message is wrong, but because there's too much of it. The 3-3-3 rule forces you to strip everything back to what actually moves people.
A curated guide to the AI tools content marketers are actually using in 2026. Recommended stacks, pricing breakdowns, and what to consider before buying.
And what I learned after getting a 4.0 that nobody asked about I finished my Master's in Strategic Communication with a 4.0 GPA. I learned meta analytics, content strategy, campaign measurement, audience segmentation. I wrote papers about brand architecture and communication frameworks. I did the work.
The buyer journey used to start on your website. In 2026, it mostly starts somewhere you can't see. Here are four B2B marketing trends worth paying attention to, and what they mean for how we work.
I'm still working my way through Creative Writing: The Craft of Plot by Brando Skyhorse at Wesleyan University, and the further I go, the more I realize this course isn't just teaching me how to write fiction. It's teaching me how to write, full
I recently enrolled in Creative Writing: The Craft of Plot, a Coursera course taught by Brando Skyhorse through Wesleyan University. As a content marketing specialist, I wasn't sure what a fiction-writing course would teach me about my day-to-day work. Two classes in, I'm
When you build a marketing strategy, your success depends on how well you understand your customer. You cannot market effectively to a blank wall. To get a clear picture of who is buying from you, marketing professionals rely on two distinct types of data. These are quantitative data and qualitative
Projects
Instagram Marketing for Local Restaurant
November 16, 2025
https://www.instagram.com/ff_pokebowl_peachst/reels/ Situation When I created the F&F Poke Bowl & Ramen (Peach St) account, the restaurant had zero Instagram presence in an increasingly digital-first food industry. The local poke and ramen spot had no social media visibility, was generating approximately
AIM Institute Spanish-Language Launch Campaign
November 10, 2025
Challenge We launched AIM Institute's first Spanish-language Injection Molding course in Latin America. The goal was to build awareness in a new region and achieve full enrollment. Entering an unfamiliar market with no existing audience made this particularly challenging. Approach * Led region-specific marketing research: studied audience
Print Media Design: MoldFlow User Group Meeting 2025
November 9, 2025
Half-Page Ad: Plastics Business Magazine (Q3 2025 Issue) – MoldFlow User Group Meeting 2025 Plastics Business Issue 3 2025 Page 50 Challenge I needed to create a high-impact half-page print advertisement to promote the MoldFlow User Group Meeting 2025 conference to driving awareness and attendance among plastics industry
Print Media Design: BAP Mission Statement & Quality Policy Signage
November 9, 2025
Challenge The challenge was making the company's Mission Statement and Quality Policy accessible and visible throughout the facility. I needed to design professional signage that would communicate this information clearly across multiple key areas, so both employees and visitors could see and understand the company's values
Technical Content & Storyboarding
November 9, 2025
Elevating Simulation Accuracy Through Gold-Level Material Characterization Challenge I needed to educate our target audience on why precise material characterization and data fitting are critical for Autodesk® Moldflow® simulations. The challenge was breaking down a complex technical topic and making it compelling enough that plastics professionals would understand its
Blog Post & Technical Content: Navigating the Future of Medical Molding
November 9, 2025
Challenge I was tasked with establishing Beaumont Advanced Processing as a thought leader in medical injection molding. The challenge was sharing expert insights on emerging technologies, material advancements, and quality standards that would position BAP as a trusted voice in the industry. Approach * Authored a comprehensive blog post based on
Strategic Partnership: Expanding AIM Institute's Reach with Polymer Systems Solutions
November 9, 2025
New Strategic Partnership: Polymer Systems Solutions to Champion the AIM Institute Education & Training in PA, NY, Eastern OH, and West Virginia! %%sep%We’re proud to announce the success of Beaumont’s inaugural Moldflow User Group Summit, held at the Manufacturer & Business Association in Erie, PA, on October
Strategic Partnership: ARBURG ALLROUNDER 370 E Machine Launch at AIM Institute
November 9, 2025
Challenge I needed to announce the AIM Institute's new ARBURG ALLROUNDER 370 E GOLDEN ELECTRIC injection molding machine while showcasing the AIM-ARBURG partnership and our commitment to hands-on student training with cutting-edge equipment. Approach * Collaborated with Maria Sanchez, Marketing Manager at ARBURG, Inc., to co-
Subscribe Newsletter
Join me as I share creative marketing tips, market research, and case studies. Let’s learn and grow together!