AIM Institute Launches Spanish-Language Courses, Bringing World-Class Education & Training to Latin America - American Injection Molding Institute (AIM)
FOR IMMEDIATE RELEASE Erie, PA – Thursday, August 14 – The American Injection Molding (AIM) Institute, a leader in injection molding education, is excited to announce its expansion into Latin America. “This strategic move will provide the institute’s renowned education …
Nora Ganzil
AIM Launches a New Plastics Technology Certificate Program - American Injection Molding Institute (AIM)
FOR IMMEDIATE RELEASE Erie, Pennsylvania – October 28, 2025 The American Injection Molding (AIM) Institute launches the Plastics Technology Certificate Program (PT Program), a flexible, credential-based initiative designed to meet the growing global demand for world-class injection molding education and …
Nora Ganzil
Situation
AIM Institute was expanding into Latin America, launching the new Plastics Technology (PT) certificate program and transitioning from the original Development Courses.
Challenges
- Clearly differentiating PT from the existing PTE program
- Explaining the reason behind updating the courses for a new market
- Localizing content and messaging for Spanish-speaking audiences
- Building trust and awareness for AIM in a new region
Actions
- Interviewed AIM Director, Latin America Product & Training Manager, and Senior Instructor to capture authentic insights
- Crafted, edited, and refined the program launch press release, emphasizing curriculum updates and program distinctions
- Navigated multiple approval rounds to ensure messaging accuracy and relevance
- Localized communications to fit the needs of Latin American professionals
Result
- Achieved full enrollment for the first PT class in Mexico, delivered in Spanish
- Successfully differentiated the PT program and established AIM’s reputation in a new market
- Helped drive AIM’s international growth and demonstrated the impact of strategic communication
