I needed to create a high-impact half-page print advertisement to promote the MoldFlow User Group Meeting 2025 conference to driving awareness and attendance among plastics industry professionals.
Approach
Designed a professional half-page ad optimized for print specifications in Plastics Business Magazine.
Incorporated event branding, key messaging, and clear call-to-action elements to encourage conference registration.
Ensured design aligned with Beaumont's visual identity and the MoldFlow User Group Meeting's overall marketing campaign.
Delivered print-ready PDF file meeting magazine publication standards for the Q3 2025 issue.
Results
Successfully placed advertisement in a high-visibility industry publication, reaching target audience of plastics manufacturing and injection molding professionals.
Reinforced Beaumont's leadership in the plastics industry and strengthened event promotion efforts.
Contributed to overall event marketing strategy alongside digital campaigns and social media outreach.
Next Projects
AIM Institute Spanish-Language Launch Campaign
November 10, 2025
Challenge
We launched AIM Institute's first Spanish-language Injection Molding course in Latin America. The goal was to build awareness in a new region and achieve full enrollment. Entering an unfamiliar market with no existing audience made this particularly challenging.
Approach
* Led region-specific marketing research: studied audience needs and
Print Media Design: BAP Mission Statement & Quality Policy Signage
November 9, 2025
Challenge
The challenge was making the company's Mission Statement and Quality Policy accessible and visible throughout the facility. I needed to design professional signage that would communicate this information clearly across multiple key areas, so both employees and visitors could see and understand the company's values
Technical Content & Storyboarding
November 9, 2025
Elevating Simulation Accuracy Through Gold-Level Material Characterization
Challenge
I needed to educate our target audience on why precise material characterization and data fitting are critical for Autodesk® Moldflow® simulations. The challenge was breaking down a complex technical topic and making it compelling enough that plastics professionals would understand its importance.
Blog Post & Technical Content: Navigating the Future of Medical Molding
November 9, 2025
Challenge
I was tasked with establishing Beaumont Advanced Processing as a thought leader in medical injection molding. The challenge was sharing expert insights on emerging technologies, material advancements, and quality standards that would position BAP as a trusted voice in the industry.
Approach
* Authored a comprehensive blog post based on
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