The buyer journey used to start on your website. In 2026, it mostly starts somewhere you can't see. Here are four B2B marketing trends worth paying attention to, and what they mean for how we work.
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When you build a marketing strategy, your success depends on how well you understand your customer. You cannot market effectively to a blank wall. To get a clear picture of who is buying from you, marketing professionals rely on two distinct types of data. These are quantitative data and qualitative
Changing a corporate identity can be a complex task. There is often internal resistance and a fear of losing customer recognition. However, a rebrand is rarely just a cosmetic design update. It is a calculated business maneuver. When a company alters a visual identity, it usually signals a deeper structural
Background and Strategy In September 2023, Johnson & Johnson updated its visual identity for the first time in over 130 years. The company retired its long-standing cursive signature in favor of a modern sans-serif wordmark. This visual change coincided with a structural business shift where the company spun off its
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