Company Engagement: Building Beaumont’s Culture & Talent

Challenge

I needed to deepen employee engagement and strengthen company culture at Beaumont, focusing on attracting and retaining talent while boosting team spirit and community involvement.

Approach

Collaborated with the Human Resources Manager to develop and promote multi-channel engagement activities, spotlighting culture and growth.
Created and published engaging social media, blog, and internal posts for monthly team events across LinkedIn, Facebook, the company website, and BTV (internal Yodeck signage).
Designed sub-pillar campaigns for Human Resources focused on:
- Culture: Showcasing monthly gatherings and initiatives
- Acquisition: Highlighting open positions and celebrating new hires

Results

Increased internal participation, raised brand positivity, and drove greater reach among potential hires.

Key Activities & Metrics

Cookout Event
- LinkedIn Post

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358 total views (video)
902 impressions, 65 engagements (7.21% engagement rate), 55 clicks (6.1% CTR)

Ice Cream on Beaumont
- LinkedIn Post

1,381 impressions, 362 engagements (26.21% engagement rate), 335 clicks (24.26% CTR)

Annual Company Picnic 2025
- Event Page

LinkedIn Post

921 impressions, 199 engagements (21.61% engagement rate), 183 clicks (19.87% CTR)

Recruitment: We’re Hiring
- LinkedIn Post

898 impressions, 45 engagements (5.01% engagement rate), 22 clicks (2.45% CTR), 7 reposts

Celebrating New Hires
- LinkedIn Post

3,176 impressions, 162 engagements (5.1% engagement rate), 115 clicks (3.62% CTR), 3 reposts

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Challenge

Approach

Results

Key Activities & Metrics

Next Projects

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Technical Content & Storyboarding

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