Company Events

Moldflow User Group Meeting 2025

Challenge

I needed to design and coordinate an industry-leading event that would engage the plastics molding community, drive high-quality speaker participation, and strengthen Beaumont's reputation as a thought leader.

Approach

Developed the event’s visual identity—designed final logo concepts, signage, digital collateral, and themed presentation slide decks for speakers.
Created and managed all outreach:
- Crafted and sent a branded mass invitation email to 9,092+ contacts via Hubspot (Call for Speakers campaign).
- Achieved a 99.6% email delivery rate, with a standout 60.4% of recipients reading the invitation.
- Updated the event landing page with new branding and a prominent call for speakers.
Coordinated all on-site logistics on event day, covering guest sign-in, stage management (microphone/speaker), food, and venue arrangements—ensuring a seamless attendee experience.
Designed a half-page event ad for Plastics Business Magazine (Q3 issue) to highlight Beaumont’s ongoing industry leadership.
Event Landing Page

Results

Drove campaign engagement and awareness through multi-channel promotion:
- Social Media Impact:
  - Thank You Post
  - : 1,020 impressions, 234 engagements (22.94%), 203 clicks (19.9% CTR)
  - Save the Date Post
  - : 843 impressions, 34 engagements
  - Call for Speakers

: 650 impressions, 45 engagements
Additional Post

: 712 impressions, 35 engagements

Exceeded open and read rates for event invitations, maximizing speaker and attendee visibility.
Achieved goal of attracting 10–12 quality speakers for the session.
Reinforced Beaumont’s brand presence via magazine ad, digital channels, and cohesive event theming.

Sample Work

Plastics Business Magazine (Q3 2025) Half-Page Ad

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Moldflow User Group Meeting 2025

Challenge

Approach

Results

Sample Work

Next Projects

AIM Institute Spanish-Language Launch Campaign

Print Media Design: MoldFlow User Group Meeting 2025

Print Media Design: BAP Mission Statement & Quality Policy Signage

Technical Content & Storyboarding

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