Penn State Behrend Innovation and Emerging Plastics Technologies Conference
Challenge
I needed to showcase Beaumont’s expertise and thought leadership at Penn State Behrend’s flagship conference, amplifying visibility and fostering industry partnerships.
Approach
- Created and executed a speaker highlight campaign across LinkedIn, educating and inspiring the plastics technology community.
- Coordinated closely with Penn State organizers to maximize Beaumont’s event exposure, positioning our speakers as innovators in the field.
- Designed engaging content and visuals to spotlight conference insights and key participants.
Event Recap
- 2,381 impressions
- 383 engagements (16.09% engagement rate)
- 307 clicks (12.89% click-through rate)
- 74 reactions, 1 comment, 1 repost
Results
- Elevated Beaumont’s brand and strengthened partner relationships.
- Facilitated new connections and increased awareness among plastics industry professionals.
- Drove significant digital engagement and traffic to conference content.
Additional Social Media Metrics
- : 1,452 impressions, 45 engagements (3.1%), 24 clicks
- Speaker Highlight #2
- : 1,659 impressions, 80 engagements (4.82%), 42 clicks
- Speaker Highlight #3
- : 1,189 impressions, 59 engagements (4.96%), 32 clicks
