Course & Program Marketing: Driving Enrollment for AIM Institute's Training Programs

Challenge

I was tasked with increasing enrollment for AIM Institute's specialized injection molding courses. The challenge was developing strategic social media campaigns and optimized landing pages that would effectively reach our target audience and convert their interest into actual course registrations.

Approach

Developed and published targeted LinkedIn posts promoting combo courses and individual training programs.
Updated course landing pages to align with campaign messaging and improve conversion pathways.
Created diverse content formats (static posts, video) to maximize reach and engagement across the plastics industry audience.
Conducted in-depth research and analyzed student feedback to define target audiences for each course.

Results

Drove awareness, engagement, and click-throughs to course registration pages.
Strengthened AIM Institute's positioning as a leading training provider in plastics manufacturing.
Achieved significant growth in course enrollments through targeted marketing initiatives.

Combo Course Promotion

1,934 impressions, 90 engagements (4.65%), 40 clicks, 8 reposts

Plastics Technology & Engineering Program

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1,947 impressions, 107 engagements (5.5%), 69 clicks, 856 video views

Molding 3 course

2,582 impressions, 100 engagements (3.87%), 58 clicks

Hot Runner Troubleshooting & Repair course

1,818 impressions, 84 engagements (4.62%), 50 clicks

Moldflow Insight Fundamentals course

1,109 impressions, 67 engagements (6.04%), 41 clicks

Moldflow 101 course

1,583 impressions, 66 engagements (4.17%), 39 clicks

Online Plastics Bootcamp

1,263 impressions, 55 engagements (4.35%), 33 clicks

Next Projects

AIM Institute Spanish-Language Launch Campaign

Nov 10

Challenge We launched AIM Institute's first Spanish-language Injection Molding course in Latin America. The goal was to build awareness in a new region and achieve full enrollment. Entering an unfamiliar market with no existing audience made this particularly challenging. Approach * Led region-specific marketing research: studied audience needs and

Print Media Design: MoldFlow User Group Meeting 2025

Nov 9

Half-Page Ad: Plastics Business Magazine (Q3 2025 Issue) – MoldFlow User Group Meeting 2025 Plastics Business Issue 3 2025 Page 50 Challenge I needed to create a high-impact half-page print advertisement to promote the MoldFlow User Group Meeting 2025 conference to driving awareness and attendance among plastics industry professionals. Approach * Designed

Print Media Design: BAP Mission Statement & Quality Policy Signage

Nov 9

Challenge The challenge was making the company's Mission Statement and Quality Policy accessible and visible throughout the facility. I needed to design professional signage that would communicate this information clearly across multiple key areas, so both employees and visitors could see and understand the company's values

Technical Content & Storyboarding

Nov 9

Elevating Simulation Accuracy Through Gold-Level Material Characterization Challenge I needed to educate our target audience on why precise material characterization and data fitting are critical for Autodesk® Moldflow® simulations. The challenge was breaking down a complex technical topic and making it compelling enough that plastics professionals would understand its importance.

Challenge

Approach

Results

Social Media Contents

Next Projects

AIM Institute Spanish-Language Launch Campaign

Print Media Design: MoldFlow User Group Meeting 2025

Print Media Design: BAP Mission Statement & Quality Policy Signage

Technical Content & Storyboarding

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