Kevin Rottinghaus’ Industry Impact

Meet Kevin Rottinghaus: Beaumont’s Senior Sales Manager for the Midwest Kevin Rottinghaus: Injection Molding, Training & Consulting
Kevin Rottinghaus, Beaumont Technologies Senior Sales Manager, brings 18 years of plastics and injection molding expertise. A UW-Stout guest lecturer and President of SPE Upper Midwest, he’s dedicated to training and industry improvement. Get fast, expert support for simulation, characterization, and world-class training. Contact Kevin for help!
Beaumont Technologies, Inc.Nora Ganzil

Challenge

I was tasked with increasing visibility for our regional sales manager, Kevin Rottinghaus, who was known as an industry connector with strong relationships and expertise. The challenge was sharing his story across online channels in a way that would highlight his value and strengthen his reputation in the industry.

Approach

  • Interviewed Kevin Rottinghaus, capturing his journey and insights in the plastics industry.
  • Crafted and published feature posts on LinkedIn, Facebook, and the company website to highlight his contributions and industry knowledge.
  • Intentionally positioned Kevin as a go-to resource for customers and peers through engaging content and call-to-action (CTA) elements.
  • Amplified the campaign by posting on both the Beaumont and AIM Institute LinkedIn pages for broader reach.

Results

  • Improved Kevin’s visibility and credibility as a trusted regional sales manager.
  • Drove lead generation and conversions by increasing audience engagement and direct outreach opportunities.
  • Enhanced company reputation and strengthened customer connections.
  • LinkedIn Post Performance:
  • 3,775 impressions
  • 442 engagements (12.62% engagement rate)
  • 345 clicks (10.09% click-through rate)
  • 92 reactions, 4 comments, 1 repost

Sample Work

Seth Jones’ Journey in Plastics Injection Molding

From Lab Transfer to Sales Management: Seth’s Journey in Plastics Injection Molding - Beaumont Advanced Processing
Seth’s journey with Beaumont isn’t your typical entry story. It all began in February 2017 with a monumental task: the relocation of the Autodesk Material Characterization Lab from Ithaca, NY, to Erie, PA. This was Seth’s inaugural project, and for the past 8 years, he’s been a dedicated BAP staff member, progressing from materials lab […]
Beaumont Advanced ProcessingNora Ganzil

Challenge

I was tasked with raising awareness of our sales manager, Seth Jones, to a wider audience. The challenge was showcasing his expertise in a way that would encourage new business relationships and expand his reach in the industry.

Approach

  • Scheduled and conducted an in-depth interview with Seth Jones, exploring his journey from lab roles to sales management.
  • Published his story on the company website and across social media platforms to highlight his accomplishments and career path.
  • Added clear call-to-action (CTA) elements in blog posts and social media, inviting viewers to contact Seth directly for production molding, material characterization, data fitting services, and test specimen needs.
  • Prompted Seth to actively engage with comments and inquiries to build connections.

Results

  • Introduced Seth as our sales manager to a broader audience and key markets.
  • Enhanced visibility for our key sales contact, strengthening business development efforts.
  • Increased revenue, audience reach, contacts, and potential customers.
  • LinkedIn Post Performance:
    • 1,060 impressions
    • 69 engagements (6.51% engagement rate)
    • 34 clicks (3.21% click-through rate)
    • 30 reactions, 4 comments, and 1 repost

Sample Work