Challenge We launched AIM Institute's first Spanish-language Injection Molding course in Latin America. The goal was to build awareness in a new region and achieve full enrollment. Entering an unfamiliar market with no existing audience made this particularly challenging. Approach * Led region-specific marketing research: studied audience needs and
Half-Page Ad: Plastics Business Magazine (Q3 2025 Issue) – MoldFlow User Group Meeting 2025 Plastics Business Issue 3 2025 Page 50 Challenge I needed to create a high-impact half-page print advertisement to promote the MoldFlow User Group Meeting 2025 conference to driving awareness and attendance among plastics industry professionals. Approach * Designed
Challenge The challenge was making the company's Mission Statement and Quality Policy accessible and visible throughout the facility. I needed to design professional signage that would communicate this information clearly across multiple key areas, so both employees and visitors could see and understand the company's values
Elevating Simulation Accuracy Through Gold-Level Material Characterization Challenge I needed to educate our target audience on why precise material characterization and data fitting are critical for Autodesk® Moldflow® simulations. The challenge was breaking down a complex technical topic and making it compelling enough that plastics professionals would understand its importance.
Challenge I was tasked with establishing Beaumont Advanced Processing as a thought leader in medical injection molding. The challenge was sharing expert insights on emerging technologies, material advancements, and quality standards that would position BAP as a trusted voice in the industry. Approach * Authored a comprehensive blog post based on
New Strategic Partnership: Polymer Systems Solutions to Champion the AIM Institute Education & Training in PA, NY, Eastern OH, and West Virginia! %%sep%We’re proud to announce the success of Beaumont’s inaugural Moldflow User Group Summit, held at the Manufacturer & Business Association in Erie, PA, on October
Challenge I needed to announce the AIM Institute's new ARBURG ALLROUNDER 370 E GOLDEN ELECTRIC injection molding machine while showcasing the AIM-ARBURG partnership and our commitment to hands-on student training with cutting-edge equipment. Approach * Collaborated with Maria Sanchez, Marketing Manager at ARBURG, Inc., to co-develop messaging that highlighted
Challenge I was tasked with increasing enrollment for AIM Institute's specialized injection molding courses. The challenge was developing strategic social media campaigns and optimized landing pages that would effectively reach our target audience and convert their interest into actual course registrations. Approach * Developed and published targeted LinkedIn posts
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