Strategic Partnership: ARBURG ALLROUNDER 370 E Machine Launch at AIM Institute

November 9, 2025 · 1 min read

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Challenge

I needed to announce the AIM Institute's new ARBURG ALLROUNDER 370 E GOLDEN ELECTRIC injection molding machine while showcasing the AIM-ARBURG partnership and our commitment to hands-on student training with cutting-edge equipment.

Approach

Collaborated with Maria Sanchez, Marketing Manager at ARBURG, Inc., to co-develop messaging that highlighted both the machine's technical advantages and the partnership's educational mission.
Crafted a LinkedIn announcement featuring quotes from AIM Institute's Director, David Hoffman, and Maria Sanchez, emphasizing cutting-edge technology, energy efficiency, and real-world training value.
Produced video content showcasing the new machine to maximize engagement and visibility.

Results

Successfully launched the partnership story to a broad industry audience.
Reinforced AIM Institute's reputation as a forward-thinking training center equipped with industry-leading technology.
Strengthened the AIM-ARBURG partnership through co-branded visibility and shared commitment to workforce development.

Performance Metrics

LinkedIn Announcement Video

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2,994 impressions
197 engagements (6.58% engagement rate)
133 clicks (4.44% click-through rate)
1,201 video views
56 reactions, 3 comments, 5 reposts

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