Strategic Partnership: Expanding AIM Institute's Reach with Polymer Systems Solutions

November 9, 2025 · 2 min read

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Challenge

I was tasked with announcing and promoting a new strategic partnership between the AIM Institute and Polymer Systems Solutions (PSS) and, expanding the Institute's education and training program representation across PA, NY, Eastern OH, and West Virginia.

Approach

Developed partnership messaging that positioned PSS as a trusted regional representative with deep injection molding expertise.
Crafted a LinkedIn announcement and website news article highlighting the partnership's value: connecting skilled workforce development with high-performance equipment.
Included clear calls-to-action with regional contact information, making it easy for potential customers to engage directly with PSS.
Emphasized the AIM Institute's ANSI/ASTM accredited programs to build credibility and trust.

Results

Successfully launched the partnership to a targeted regional and industry audience.
Increased visibility for AIM Institute's training programs in key markets.
Strengthened AIM's reputation as a scalable, well-connected education provider committed to workforce empowerment.

Performance Metrics

LinkedIn Partnership Announcement

1,940 impressions
107 engagements (5.52% engagement rate)
61 clicks (3.14% click-through rate)
46 reactions

News: New Strategic Partnership – Polymer Systems Solutions to Champion AIM Institute Education & Training

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