Technical Content & Storyboarding

Elevating Simulation Accuracy Through Gold-Level Material Characterization

Challenge

I needed to educate our target audience on why precise material characterization and data fitting are critical for Autodesk® Moldflow® simulations. The challenge was breaking down a complex technical topic and making it compelling enough that plastics professionals would understand its importance. Beyond just educating, I also had to position Beaumont Advanced Processing as the go-to expert for gold-level testing services in this space.

Approach

Developed technical blog posts and storyboards that broke down complex material science concepts into accessible, client-focused messaging.
Highlighted BAP's rigorous testing processes:
- Tensile Testing: Measuring Elastic Modulus and Poisson's Ratio across various flow orientations
- CRIMS/STAMP Models: Conducting multivariate testing with 25 different processing conditions to capture complex shrinkage behavior
Explained precision measurement using Optical Measurement Systems for simulation, tooling, and process development.
Emphasized tangible business benefits: greater design confidence, reduced troubleshooting, and accelerated product development.
Included clear calls-to-action directing readers to contact Sales Manager Seth Jones.
Reinforced brand values: veteran-founded, American-made, and innovation-driven.

Results

Strengthened BAP's reputation as a technical leader in material characterization and simulation accuracy.
Provided clients and prospects with clear, compelling reasons to invest in gold-level material testing.
Enhanced thought leadership by translating engineering precision into business value.